Curriculum
15 Sections
86 Lessons
8 Weeks
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Module 1: Introduction to Digital Marketing
4
1.0
Overview of digital marketing: Key concepts and channels
1.1
The digital marketing ecosystem: How various channels work together
1.2
Digital marketing strategy: Planning and execution
1.2
Setting up your digital marketing toolkit
Module 2: Search Engine Optimization (SEO)
7
2.0
Introduction to SEO: On-page vs. off-page SEO
2.1
Keyword research: Tools and techniques for finding the right keywords
2.2
On-page optimization: Title tags, meta descriptions, and URL structure
2.3
Technical SEO: Site speed, mobile-friendliness, and indexability
2.4
Link building strategies and best practices
2.5
Local SEO: Optimizing for local search results
2.6
SEO tools: Google Search Console, Ahrefs, SEMrush
Module 3: Search Engine Marketing (SEM) & Pay-Per-Click (PPC)
7
3.0
Introduction to SEM: Paid search fundamentals
3.1
Google Ads: Campaign setup, management, and optimization
3.2
Keyword bidding strategies: Manual vs. automated bidding
3.3
Creating effective ad copies and landing pages
3.4
A/B testing and performance tracking
3.5
Understanding quality score and ad rank
3.6
SEM tools: Google Ads, Bing Ads, and SEMrush
Module 4: Social Media Marketing (SMM)
6
4.0
Social media platforms: Understanding different platforms and their audiences
4.1
Creating a social media strategy: Content planning and scheduling
4.2
Paid social media advertising: Facebook Ads, Instagram Ads, LinkedIn Ads
4.3
Building and engaging with communities on social media
4.4
Measuring social media success: Analytics and KPIs
4.5
Social media tools: Hootsuite, Buffer, Sprout Social
Module 5: Content Marketing
6
5.0
The role of content in digital marketing: Types of content and their purposes
5.1
Content creation: Blogging, video, infographics, and more
5.2
Developing a content calendar: Planning and consistency
5.3
Content distribution: Getting your content seen by the right audience
5.4
Content marketing metrics: Measuring success and ROI
5.5
Case studies in successful content marketing
Module 6: Email Marketing
7
6.0
Introduction to email marketing: Benefits and best practices
6.1
Building and segmenting email lists: Targeting the right audience
6.2
Crafting compelling email campaigns: Subject lines, copywriting, and CTAs
6.3
Automation in email marketing: Drip campaigns and personalized emails
6.4
Email deliverability: Ensuring your emails reach the inbox
6.5
Analyzing email marketing performance: Open rates, click-through rates, and conversions
6.6
Email marketing tools: Mailchimp, Constant Contact, HubSpot
Module 7: Analytics & Data-Driven Marketing
6
7.0
Introduction to digital marketing analytics: Key metrics and KPIs
7.1
Setting up Google Analytics: Tracking website performance
7.2
Analyzing user behavior: Traffic sources, bounce rates, and session duration
7.3
Conversion tracking: Measuring the effectiveness of your marketing campaigns
7.4
Creating and interpreting reports: Turning data into actionable insights
7.5
Advanced analytics tools: Google Data Studio, HubSpot Analytics
Module 8: Mobile Marketing
6
8.0
Understanding mobile users: Behavior and trends
8.1
Mobile-friendly websites: Responsive design and mobile SEO
8.2
SMS and push notification marketing: Reaching users directly
8.3
Mobile app marketing: Promoting and optimizing apps
8.4
Mobile advertising: In-app ads, mobile search ads, and more
8.5
Measuring mobile marketing success: Tools and techniques
Module 9: Affiliate Marketing
6
9.0
Introduction to affiliate marketing: How it works
9.1
Setting up an affiliate program: Choosing the right affiliates
9.2
Managing affiliate relationships: Tools and strategies
9.3
Tracking affiliate performance: Attribution models and tools
9.4
Compliance and legal considerations in affiliate marketing
9.5
Case studies: Successful affiliate marketing campaigns
Module 10: Online Reputation Management (ORM)
5
10.0
Understanding online reputation: The impact of reviews and social media
10.1
Monitoring brand mentions and sentiment: Tools and techniques
10.2
Responding to negative feedback: Best practices for crisis management
10.3
Building a positive online reputation: Strategies and tactics
10.4
Case studies in ORM: Lessons from real-world scenarios
Module 11: Conversion Rate Optimization (CRO)
6
11.0
Introduction to CRO: The importance of optimization
11.1
Analyzing user behavior: Heatmaps, session recordings, and user testing
11.2
Improving website usability: Design, navigation, and content
11.3
A/B testing: Experimenting with variations to boost conversions
11.4
Optimizing landing pages: Key elements for success
11.5
CRO tools: Google Optimize, Optimizely, Hotjar
Module 12: Digital Marketing Tools and Platforms
4
12.0
Overview of essential digital marketing tools
12.1
Setting up and managing tools: Integrations and workflows
12.2
Automating marketing tasks: Tools and strategies for efficiency
12.3
Emerging digital marketing technologies: AI, machine learning, and more
Module 13: Real-World Digital Marketing Projects
6
13.0
Project 1: SEO and content marketing strategy for a local business
13.1
Project 2: Creating and managing a Google Ads campaign
13.2
Project 3: Social media marketing strategy for a startup
13.3
Project 4: Email marketing campaign for a product launch
13.4
Final project: Comprehensive digital marketing strategy for a real-world client
13.5
Peer review and feedback sessions
Module 14: Advanced Digital Marketing Strategies
4
14.0
Multichannel marketing: Integrating different digital channels
14.1
Personalization and customer journey mapping
14.2
Advanced social media tactics: Influencer marketing, social listening
14.3
Emerging trends in digital marketing: Voice search, AR/VR, and more
Module 15: Career Development and Placement Support
6
15.0
Preparing for digital marketing roles: Resume writing, LinkedIn optimization
15.1
Building a professional portfolio: Showcasing your projects and skills
15.2
Interview preparation: Common questions and best practices
15.3
Networking strategies: Building connections in the digital marketing industry
15.4
Job search assistance: Leveraging job boards, recruiters, and more
15.5
100% placement assistance: Connecting with potential employers
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